Privacy Policy

Introduction

smartlatticeium AG ("we", "our", or "us") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, and protect your information when you visit our website or use our services. As the data controller, we process your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

The data controller responsible for your personal data is:

Data Collection

We collect personal data through various means when you interact with our website and services. The data we collect includes information you provide directly to us and information automatically collected through your use of our website.

Information You Provide

When you contact us or use our services, we may collect the following personal data:

• Name and contact information (email address, phone number)
• Company or restaurant information
• Communication preferences
• Any other information you choose to provide in your communications with us

Automatically Collected Information

When you visit our website, we automatically collect certain technical information:

• IP address and browser information
• Device type and operating system
• Pages visited and time spent on our website
• Referring website and search terms used

How We Use Your Information

We process your personal data for the following purposes, based on legitimate legal grounds under GDPR:

Service Provision

We use your data to provide our consultation services, respond to your enquiries, and deliver the mobile ordering system analysis and recommendations you request. This processing is based on our legitimate business interest in providing services and fulfilling contractual obligations.

Communication

We use your contact information to communicate with you about our services, respond to your questions, and provide customer support. This is based on our legitimate interest in maintaining customer relationships and your consent where required.

Website Improvement

We analyse website usage data to improve our website functionality, user experience, and service offerings. This processing is based on our legitimate interest in improving our services.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. We may share your information in the following limited circumstances:

• With service providers who assist us in operating our website and providing our services
• When required by law or to comply with legal obligations
• To protect our rights, property, or safety, or that of others
• In connection with a business transaction, such as a merger or acquisition

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Contact information and communication records are typically retained for up to 7 years for business and legal compliance purposes. Website analytics data is retained for up to 26 months. You may request deletion of your data at any time, subject to our legal obligations.

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of access: You can request information about how we process your personal data
• Right to rectification: You can request correction of inaccurate or incomplete data
• Right to erasure: You can request deletion of your personal data in certain circumstances
• Right to restrict processing: You can request limitation of how we process your data
• Right to data portability: You can request transfer of your data to another service provider
• Right to object: You can object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time

Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure data transmission, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your personal data is primarily processed within the European Union. If we transfer data outside the EU, we ensure appropriate safeguards are in place, such as adequacy decisions by the European Commission or standard contractual clauses, to protect your data in accordance with GDPR requirements.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically.

Contact Information

If you have questions about this privacy policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

Supervisory Authority

You have the right to lodge a complaint with a supervisory authority if you believe we have not complied with data protection laws. In Germany, you can contact your local data protection authority or the Federal Commissioner for Data Protection and Freedom of Information (BfDI).